Ethan Rogers
Ethan Rogers is an individual creator and solo developer operating under the name Ethan+. He builds companies, software, and consulting engagements around an agent-first operating model: giving AI agents identity, authority, direction, accounting, and a durable record so they can do real work inside businesses.
At a Glance
- Service businesses with teams and real revenue
- Agencies and professional-services firms
- Operations-heavy businesses
- Teams already using AI that want to change how the company runs
- +2 more
AI Tools by Ethan Rogers
(3)
Billr
MCP Invoicing Server for Agents
astro-conversion-kit
WordPress to Astro Migration Skills
JARVIS
Voice Layer for Claude Code
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Products & Services
Fixed-scope consulting sprints that map how work moves through a business, identify which processes are ready for agents, define boundaries and approvals, and produce an executable plan.
Custom agents built to perform specific jobs such as sales development, outreach, client follow-up, reporting, intake and triage, content production, research, invoicing, and back-office operations, with identity, authority, direction, accounting, and record.
Implementation work that moves through owned software surfaces, universal AI-assisted work, written and reachable company processes, autonomous loops, and an employment layer for agents.
Hands-on training for teams using Claude Code and Codex on their own codebase, covering skills, hooks, subagents, MCP, and review.
Market Position
Ethan+ positions itself against conventional AI consulting that ends with workshops and tool roadmaps, generic chatbot deployments, and disconnected SaaS tools that help people work but do not give agents employment-like identity, authority, accounting, and records. Its differentiation is a build-and-transfer practice combined with public, open-source implementations and an agent-native operating thesis. Billr specifically positions itself as MCP-native invoicing rather than a conventional invoicing app with a separate automation layer.
Leadership
Founders
Ethan Rogers
Independent developer, creator, AI consultant, and agent builder. He publishes open-source software and writes about operating companies on agents; his official site says he owns a piece of Plastix, built INKRALLY, and develops tools such as Billr, Harvey, JARVIS, and Codex on Crack.
Founding Story
Rogers presents Ethan+ as a personal practice rather than a separate company. His central thesis is that execution is becoming cheap while direction and the operating apparatus around work are not; he therefore builds the infrastructure and businesses in which agents can be trusted with real jobs. The site says he takes a limited number of consulting engagements and releases most of what he builds as open source.
Business Model
Revenue Model
Rogers sells fixed-scope consulting sprints and full implementation/build engagements. Billr adds a hosted subscription while retaining a free self-hosted edition; the site says engagements are limited in number and clients own what is built.
Pricing Tiers
Full application under Apache-2.0 on the customer's infrastructure, including the MCP server; the customer supplies its own database, Stripe, email provider, deployment, backups, and upgrades.
Unlimited clients and invoices, 14-day free trial, hosted infrastructure, backups and upgrades, shared MCP endpoint, email/GitHub/Google sign-in, and email support; no per-invoice fees and 0% platform fee.
Target Markets
- Service businesses with teams and real revenue
- Agencies and professional-services firms
- Operations-heavy businesses
- Teams already using AI that want to change how the company runs
- Developers and coding-agent users on Claude Code, Codex, and MCP clients
- Solo founders and developers seeking open-source agent tools
- Sales prospecting, cold outreach, campaign management, reply handling, and meeting booking
- Client follow-up and reporting
- Intake and triage
- Content production and research
- Invoicing, time and expense logging, estimates, payment collection, and overdue reminders
- Back-office operations
- INKRALLY — Rogers-built canvas-art brand where GPT-6 runs the business; presented as an owned build/case study rather than an external customer.
- Plastix — marketing agency in which Rogers owns a piece and is rebuilding to run on agents; presented as an owned build/case study rather than an external customer.