Figma, Inc.
Figma is a cloud-based collaborative design platform that enables teams to brainstorm, design, and build digital products together in real-time, turning big ideas into reality faster.
At a Glance
- Design teams
- Engineering/Developer teams
- Product Management teams
- Marketing teams
- +8 more
AI Tools by Figma, Inc.
(3)
Figma Sites
Design and Publish Sites in Figma
Figma Dev Mode MCP Server
Figma Design to Code MCP Server
Figma Make
Prompt to App Builder in Figma
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Products & Services
Core product for UI/UX design with vector editing, design systems, and real-time collaboration capabilities
Digital whiteboard for brainstorming, diagramming, and collaborative planning
Developer-focused tool for design-to-code handoff with specs, annotations, and code snippets
Presentation tool for creating and delivering decks collaboratively
Market Position
Figma is the leading cloud-based collaborative design platform with approximately 40.65% market share in the design software industry. It competes primarily with Adobe XD (which Adobe stopped investing in after the failed merger), Sketch, and Canva. Figma's key differentiators include: browser-based real-time collaboration, comprehensive product suite spanning design to development, strong AI integration, and freemium model that drove viral adoption. The company has successfully transitioned from a design-only tool to a comprehensive platform for the entire product development lifecycle, with 30% of users identifying as developers and two-thirds of users in non-design roles.
Leadership
Founders
Dylan Field
Studied computer science at Brown University for two and a half years before accepting a Thiel Fellowship in 2012, which provided $100,000 to leave college and pursue entrepreneurial projects. Previously worked as a LinkedIn intern and won first place in LinkedIn's intern hackathon. Co-founded Figma in 2012 and has served as CEO since inception.
Evan Wallace
Computer science student at Brown University with a specialization in graphics. Served as a Teaching Assistant at Brown where he met Dylan Field. Former software engineer at Microsoft and Pixar. Co-founded Figma in 2012 and served as CTO/Head of Engineering before departing in 2021.
Executive Team
Dylan Field
CEO, President, and Chairman of the Board
Co-founded Figma in 2012. Thiel Fellow. Former LinkedIn intern. Attended Brown University. Angel investor.
Praveer Melwani
Chief Financial Officer and Treasurer
Joined Figma in July 2017 as Head of Business Operations and Finance. Previously worked at NerdWallet (Business Operations) and Dropbox (Strategic Finance). Former investment banker at Union Square Advisors.
Board of Directors
Founding Story
Figma was founded in 2012 by Dylan Field and Evan Wallace while they were students at Brown University. The founders envisioned creating a design tool that could work entirely in the browser, enabling real-time collaboration. Field was named a Thiel Fellow in 2012, receiving funding to leave college and pursue the company full-time. The company worked on the product for nearly four years before launching its first public version in 2016.
Business Model
Revenue Model
SaaS subscription model with tiered pricing based on per-seat usage. Three seat types: Collab (access to FigJam and Slides), Dev (adds Dev Mode and Buzz), and Full (access to all products). Monthly and annual billing options. Freemium model with free Starter plan. API usage and AI credits included in plans.
Pricing Tiers
Unlimited drafts, UI kits and templates, basic design file inspection, 150 AI credits per day (up to 500 per month). Best for personal projects.
Unlimited files and projects for a single team, team-wide design libraries. Access to FigJam and Figma Slides.
Advanced Dev Mode inspection and MCP Server. Access to FigJam, Slides, Dev Mode, and Buzz.
Access to all products. 3,000 AI credits per month. Unlimited files and projects.
Unlimited teams, shared libraries and fonts, centralized admin tools, 3,500 AI credits per month for Full seats.
Centralized content management, advanced team collaboration features.
All products, unlimited teams, centralized management, 3,500 AI credits per month.
Custom team workspaces, SSO, domain capture, activity logs, guest access controls.
SCIM seat management, role assignment via SCIM, advanced security features.
Design system theming and APIs, all products, 4,250 AI credits per month, enterprise-grade security and admin tools.
Target Markets
- Design teams
- Engineering/Developer teams
- Product Management teams
- Marketing teams
- Enterprise organizations
- Education institutions (free for verified students and educators)
- UI/UX design
- Web design and development
- Mobile app design
- Prototyping and user testing
- Design systems management
- Wireframing
- Airbnb
- Atlassian
- Dropbox
- Duolingo