Cogny

Cogny is an AI marketing infrastructure platform built by Cogny AB, a Stockholm-based company founded by ad tech veterans Tom Ström and Berner Setterwall. It connects marketing data sources — Google Ads, Search Console, LinkedIn Ads, Meta Ads, GA4, HubSpot, Klaviyo, and more — through MCP (Model Context Protocol) servers, letting users run AI-powered marketing analysis and automation directly from Claude Code, Cursor, Windsurf, or other AI coding tools. The platform ships in two tiers: a solo self-serve option and a team-oriented cloud plan with shared workspaces and scheduled jobs.

What It Is

Cogny is an AI marketing operations layer that bridges your marketing data accounts with large language models via MCP. Rather than building a standalone chat interface, Cogny acts as the data pipeline: it hosts OAuth-connected MCP servers for each marketing channel, and users interact with their live data through AI coding tools they already use. The open-source claude-code-marketing-skills repository on GitHub provides free and premium "skills" — structured prompt templates — that run against this data pipeline to produce audits, monitors, and automated reports.

How the Skills Architecture Works

Cogny separates its offering into free and premium skills:

• Free skills use web search and public data — no account required. Examples include /seo-audit, /competitor-analysis, /landing-page-review, and /ad-copy-writer.
• Premium skills connect to live account data via Cogny's hosted MCP servers. Examples include /google-ads-audit, /linkedin-ads-audit, /seo-monitor, /ga4-audit, and /community-pulse for Discord.
• Skills are installed via a shell script or by copying YAML files into the .claude/skills/ directory.
• The MCP server is added to .mcp.json pointing to https://app.cogny.com/mcp, and Claude Code handles OAuth login on first use.

The GitHub repository lists over 40 skills across SEO, paid search, paid social, email marketing, analytics, tag management, and CRM analysis.

Supported Integrations

Cogny's MCP servers cover a broad set of marketing platforms, all listed as live on the homepage:

• Search & SEO: Google Search Console, Bing Webmaster Tools
• Paid Ads: Google Ads, LinkedIn Ads, Reddit Ads, TikTok Ads (Meta Ads and X Ads listed as coming soon)
• Analytics: Google Analytics 4, Google Tag Manager, Plausible, Fathom
• Email & CRM: Klaviyo, Mailchimp, Get a Newsletter, Rule, HubSpot
• Community: Discord
• Data warehouse: BigQuery (Cloud tier)

GEO and AI Citation Tracking

Cogny positions Bing Webmaster Tools integration as a proxy for tracking how AI engines like Microsoft Copilot cite a brand's pages — a capability the site labels "GEO optimization." The homepage notes that Bing Webmaster Tools provides Copilot and partner data and describes it as "the only official source for LLM response visibility." API access for AI citation metrics is listed as coming soon, with the current Bing UI as the available path.

Team and Company Background

Cogny AB is headquartered in Stockholm. Co-founder and CEO Tom Ström has approximately 20 years in ad tech and previously co-founded Campanja (acquired by 247.ai in 2015) and ran GrowthHackers agency. Co-founder and CTO Berner Setterwall was the first technical hire at Stay Secure, co-founded Campanja as CTO, and also ran GrowthHackers. The founders describe their vision as building an "intelligence layer" that autonomously optimizes marketing, sales, and strategy.

Update: Open-Source Skills Repository

The cognyai/claude-code-marketing-skills GitHub repository was created in March 2026 and last updated in May 2026, with 48 stars and 5 forks at time of extraction. The repository is MIT-licensed and actively maintained, with topics including claude-code, mcp, seo, geo, vibe, and agent-skills. The README documents a growing skill set and invites community contributions via pull requests.