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MoEngage

Marketing Automation

Insights-led customer engagement platform with Sherpa AI for cross-channel messaging, journey orchestration, analytics, and web/app personalization.

At a Glance

Pricing

Free tier available

Try MoEngage for 14 days with access to Free trial available.

Growth: Custom/contact/mo
Enterprise: Custom/contact/mo
MoEngage Personalize (Web): Custom/contact/mo

Engagement

Available On

Web
API
Android
iOS
SDK

About MoEngage

MoEngage is a cross-channel customer engagement platform for marketers and product teams. It combines real-time analytics, journey orchestration, and AI-driven personalization (Sherpa) to deliver targeted messages across email, push, in-app, SMS, WhatsApp, and web. Teams use a visual flow builder to design multi-step journeys, optimize content automatically, and run experiments. MoEngage also provides SDKs and APIs to capture events, user attributes, and handle deep links on mobile apps, plus web personalization with a WYSIWYG editor and server-side transactional messaging (Inform). Enterprise features include data-residency options, role-based access, IP allow-listing, and regional data centers.

Demo Video

MoEngage Demo Video
Watch on YouTube

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Pricing

TRIAL

14 days

Try MoEngage for 14 days with access to Free trial available.

  • Free trial available

Growth

Growth plan with Behavior-based personalization and Omnichannel journey builder.

Custom
contact sales
  • Behavior-based personalization
  • Omnichannel journey builder
  • AI/ML timing & content optimization
  • Enhanced mobile push delivery
  • Access to MoEngage implementation experts

Enterprise

Enterprise-grade solution with Catalog sync & hyper-personalized recommendations and Auto-path optimization in journeys and dedicated support.

Custom
contact sales
  • Catalog sync & hyper-personalized recommendations
  • Auto-path optimization in journeys
  • Advanced security & access controls
  • Regional data residency & IP allow-listing

MoEngage Personalize (Web)

MoEngage Personalize (Web) plan with WYSIWYG web personalization at scale and Prediction- and affinity-based experiences.

Custom
contact sales
  • WYSIWYG web personalization at scale
  • Prediction- and affinity-based experiences
  • A/B testing and insights for optimization
  • Support for anonymous visitor targeting
View official pricing

Capabilities

Key Features

  • Visual journey builder for multi-step, multi-channel campaigns
  • Cross-channel messaging: email, push, in-app, SMS, WhatsApp, web
  • Sherpa AI for predictive segmentation, send-time, and content optimization
  • Behavioral analytics: funnels, cohorts, retention, user paths
  • Web & app personalization with WYSIWYG editor
  • Transactional messaging (Inform) with logging and channel fallback
  • Real-time segmentation and affinity-based targeting
  • A/B and multivariate testing with auto-traffic allocation
  • Event and attribute tracking via SDKs and REST APIs
  • Role-based access controls and audit features
  • Regional data centers and data residency options
  • Deep linking and attribution support

Integrations

Segment
RudderStack
Salesforce
Mixpanel
Amplitude
mParticle
Snowflake
AWS
Twilio
AppsFlyer
VWO
API Available
View Docs