Pomelli

Pomelli is an AI marketing tool from Google Labs, built in collaboration with Google DeepMind, that helps small and medium-sized businesses create on-brand marketing content. It works by analyzing a business website to build a "Business DNA" profile capturing brand colors, fonts, tone of voice, and visual style, then uses that profile to generate consistent marketing campaigns, images, and videos across social media and advertising channels. Pomelli is currently available as a free public beta in the United States, Canada, Australia, and New Zealand.

• Business DNA Profiling analyzes a business website to automatically extract brand identity elements including color palettes, typography, tone of voice, and imagery style, creating a reusable brand profile that grounds all generated content
• Campaign Generation produces tailored marketing campaign ideas based on the Business DNA profile, generating multiple creative assets with matching visuals, headlines, descriptions, and calls-to-action for social media and ads
• Photoshoot transforms basic product photos into professional studio-quality and lifestyle images using the Nano Banana image generation model, with curated templates like studio, floating, ingredient, and in-use shots that automatically apply brand aesthetics
• Animate turns static campaign creatives into short video animations powered by Veo 3.1, suitable for Instagram Reels, TikTok, and YouTube Shorts
• Image Generation and Editing creates and refines visuals with improved prompt accuracy, background replacement, and style referencing from other images to maintain brand consistency
• Creative Editor allows editing of generated assets including text, typography, imagery, and layout adjustments with a Fix Layout button for alignment corrections
• Product URL Campaigns lets users enter a product page URL to automatically generate campaigns based on the product images, titles, and descriptions from their site
• Multi-Platform Asset Export produces downloadable marketing creatives optimized for Instagram, TikTok, Facebook, YouTube, LinkedIn, and other social media platforms

To get started, visit labs.google.com/pomelli and enter a business website URL. Pomelli analyzes the site to build a Business DNA profile, then users can generate campaign ideas by describing what they want to promote or selecting from suggested campaigns. Creatives can be edited, animated, and downloaded for posting across social channels.

Pomelli is currently free to use. There is no charge for creating a few hundred images and videos, but there will likely be future updates to these caps as the project graduates from labs.