UnitPay

UnitPay is a monetization and revenue infrastructure platform purpose-built for AI-native companies. Founded by Vijay Gorfad, it handles the full billing lifecycle — from usage event ingestion to pricing configuration, invoicing, payment collection, and revenue analytics — without requiring teams to build billing infrastructure from scratch. The platform claims a setup time of under 10 minutes via a 10-line SDK integration or a single prompt to its MCP server in Cursor.

What It Is

UnitPay is an AI-native billing and monetization engine that replaces legacy SaaS billing tools for companies whose products charge by tokens, API calls, credits, outcomes, or hybrid combinations. Where traditional billing platforms support flat subscriptions, UnitPay is designed from the ground up around metered usage events. It ingests events via a high-throughput REST API, applies configurable pricing rules, generates tax-compliant invoices, and routes payments through connected payment processors — all within a single platform.

Core Product Modules

UnitPay organizes its capabilities into two main pillars:

Monetization Engine

• Pricing Studio — A visual, no-code builder for configuring usage-based, seat-based, credit pack, per-outcome, or hybrid pricing models. Changes publish without code deploys.
• CPQ (Configure, Price, Quote) — Generates accurate quotes for enterprise deals with custom pricing, discounts, and volume commitments.
• Billing Infrastructure — Handles metering, invoicing, tax calculation (Sales Tax, VAT, GST), multi-currency support, net terms (15/30/60), smart dunning, and payment retry.
• Spend Controls — Customer-facing budgets, threshold alerts, and hard caps to prevent bill shock.
• Payment Orchestration — Routes charges through Stripe, Razorpay, or Paddle based on success rate and fee optimization, with auto-failover.

Revenue Intelligence

• Proactive AI — ML-based churn prediction that surfaces at-risk accounts up to 30 days before cancellation.
• Simulations — "What if" pricing scenario modeling on real usage data.
• Margin & Cost Tracking — Per-customer, per-model cost attribution to reveal true margin.
• Value Dashboards — Customer-facing ROI reports designed to support renewal conversations.
• Usage Observability — Real-time visibility into usage patterns and anomalies.

Integration Ecosystem

UnitPay connects to 18+ integrations across payments, CRM, accounting, data warehouses, and automation tools. Supported integrations include Stripe, HubSpot, Salesforce, QuickBooks, Segment, Snowflake, Slack, Zapier, Xero, AWS, NetSuite, and Webhooks. The platform supports TypeScript, Python, and REST API SDKs, and also exposes an MCP server for AI-assisted integration via tools like Cursor.

Target Audience and Use Cases

UnitPay targets AI API providers and agentic AI platforms specifically. The platform supports three go-to-market motions:

• Product-Led Growth — Freemium tiers with automatic upgrade triggers at usage thresholds.
• Sales-Led Growth — Complex contract quoting, negotiation support, and commitment billing.
• Hybrid — Self-serve and sales-led combined on one platform.

The platform positions itself against Stripe Billing (which lacks AI-native metering), Orb (which the site describes as requiring weeks to set up), and in-house builds (which it estimates take 3–6 months per feature).

Infrastructure and Security

UnitPay reports sub-millisecond event ingestion latency (p99 <1ms), capacity for 50M+ events per month, and 99.99% uptime. Security features include TLS 1.2+ for data in transit, AES-256 encryption at rest, org-scoped API keys, role-based access control, GDPR-ready data handling, and infrastructure running on SOC 2-certified cloud providers. The platform also offers SOC 2 audit support for enterprise customers.