Ballet

Ballet is a workflow automation platform built by the team behind Brainfish. It lets revenue operations, sales ops, and growth teams describe complex multi-system automations in plain English, then generates deterministic, version-controlled code that runs those workflows — without requiring an engineering ticket. The platform is currently in early access, targeting design partners with real backlog workflows.

What It Is

Ballet sits between traditional no-code workflow tools (like n8n or Zapier) and fully agentic AI systems. Users describe an outcome — lead routing, account surge detection, order amendments — and Ballet builds it as inspectable, replayable code. The generated workflows are deterministic where accuracy matters and use agentic reasoning only on steps that benefit from flexibility. The result is a workflow that engineers can read, approve, and audit, while non-engineers can build and run it without waiting in an engineering queue.

How the Build-and-Run Workflow Works

Ballet's interface centers on a chat-driven "playbook" builder. Users describe a workflow in natural language; Ballet constructs it as code in a side-by-side view. The workflow can then be executed, reviewed in a code history panel, and replayed. Key steps in the process:

• Plan: Describe the outcome in plain English
• Build: Ballet generates the workflow as reviewable code
• Play: Run the workflow against live systems, with full audit trail

Approval gates and version control are built in, so teams can inspect every change before it goes live.

Target Audience and Use Cases

Ballet is positioned for RevOps, Support Ops, and product-led growth teams whose automation ideas stall because they require engineering effort to connect proprietary or complex systems. The homepage highlights three concrete use cases:

• Instant lead capture to CRM: Enrich, dedupe, and score inbound leads against product usage data before routing — no overnight batch job
• Account surge detection: Spot changes in product telemetry, enrich with third-party data, and push next-best-action signals to the right sales rep
• Order changes without an ENG ticket: Let ops or AEs amend pricing, terms, or SKUs and propagate changes through billing systems

Integration Breadth

Ballet is designed to connect to both standard SaaS tools and proprietary internal systems — a key differentiator the homepage emphasizes over connector-library-based tools. Supported integrations shown include GitHub, Slack, Salesforce, Stripe, Notion, HubSpot, Linear, Figma, Zendesk, Shopify, Datadog, Twilio, Atlassian, Vercel, Intercom, Zapier, Gong, Asana, Monday.com, NetSuite, PayPal, Square, Ramp, Canva, Webflow, Supabase, Postman, and Klaviyo. The platform claims to write integrations against any API on demand, rather than being limited to a pre-built connector library.

Security and Compliance

Ballet is part of Brainfish and is covered by Brainfish's SOC 2 Type II compliance. Generated code is visible and version-controlled, with approval gates and replayable runs. The team publishes compliance details through a dedicated Trust Center.

Current Status

Ballet is in early access as of the available sources. The team is onboarding design partners — specifically RevOps, Support Ops, and product-led growth teams — through 30-minute working sessions modeled on real backlog workflows. No SOW or scope commitment is required to participate. The platform is built by the Brainfish team, which the homepage states is trusted by companies including Coassemble, Smokeball, HireVue, Pave, Relevance, Buffer, SnapLogic, and Huntress (vendor-published claim).