Sierra

Sierra is an enterprise AI agent platform co-founded by Bret Taylor (former Co-CEO of Salesforce, co-creator of Google Maps, OpenAI board member) and Clay Bavor (former head of Google Labs and Google's AR/VR efforts). The platform enables businesses to build and deploy AI agents for customer experience across multiple channels, with a focus on personalization, complex task resolution, and measurable business outcomes.

What It Is

Sierra provides what it calls an "Agent OS" — a full-stack platform for building, optimizing, personalizing, and scaling AI agents for customer-facing interactions. Unlike point solutions, Sierra covers the entire lifecycle from agent creation to performance analytics, and positions itself as a long-term partner rather than just a software vendor. The platform is designed for both customer experience teams and engineering teams, with tools that allow non-technical users to build and modify agents without writing code.

Core Platform Components

Sierra's Agent OS is organized into several interconnected products:

• Ghostwriter — An agent-building agent that lets teams upload SOPs, transcripts, whiteboard photos, or audio recordings, or simply describe a goal in plain English, to generate a production-ready, multilingual, multichannel agent with built-in guardrails.
• Agent Studio — The workspace for building, testing, and iterating on agents, with full visibility into agent behavior and automated monitoring.
• Insights — An analytics layer with Explorer (ChatGPT-style deep research for conversations), Monitors (proactive issue detection), Experiments (multivariate testing), and Observability (full trace visibility into tool calls, knowledge lookups, and latency).
• Agent Data Platform — Handles agent memory, customer data integration from systems like Google Cloud, Databricks, Snowflake, Redis, and AWS, recommendation engines, and proactive engagement workflows.
• Channels — Deploys a single agent across chat, SMS, WhatsApp, email, voice, and ChatGPT in 59 languages, available 24/7/365.

Deployment Model and Pricing Approach

Sierra uses an outcome-based pricing model, which the company describes as a pioneering business model where customers pay only when the software achieves specific, valuable outcomes. This is distinct from seat-based or usage-based SaaS pricing. The platform is designed to deploy in weeks and grow in sophistication over time, with Sierra providing an expert agent development team that supports deployments and ongoing optimization.

Trust, Security, and Compliance

Sierra is built with enterprise-grade compliance certifications, including:

• SOC 2
• ISO 27001
• ISO 42001 (AI management)
• HIPAA
• GDPR
• EU AI Act compliance
• FedRAMP
• PCI DSS
• CSA STAR Level 1

Industry Coverage and Customer Base

Sierra serves industries including financial services, healthcare, telecommunications, media, travel and hospitality, retail, and technology. The company's product page states that 40% of the Fortune 50 partner with Sierra. Named customers visible on the site include Rocket Mortgage, SiriusXM, CLEAR, Minted, SoFi, GoFundMe, Safelite, Paychex, Sonos, Ramp, Redfin, Sutter Health, ADT, Rivian, Vanguard, Wayfair, Singtel, SoftBank, Docusign, and others.

Company Background and Current Status

Sierra was co-founded by Bret Taylor and Clay Bavor, who first met at Google. The company is headquartered in San Francisco with additional offices in New York, Atlanta, London, Singapore, Tokyo, Paris, Madrid, and Toronto. As of early 2026, Sierra's founders were actively participating in major industry events including Davos and interviews with the WSJ and The Economist, signaling continued growth and public profile. The platform is in active production use across hundreds of enterprise deployments according to the company's product page.